Simple Sales Tracking Blog

What’s the difference between Leads, Opportunities and Accounts

From time to time we’ll get a question about the differences between Leads, Opportunities and Accounts.  Here’s a quick blog post to help clear it up.

Lead -> Opportunity -> Accounts represents a progression in the sales pipeline.

So, in many cases a sale starts as a lead, becomes an opportunity and then an account in that order.

For example:

1. A lead usually represents someone who you think might want to buy something from you, but they’ve not actually said that they do yet. (you may not have even spoken with them yet.)
2. An opportunity could then be the next stage, where you’ve spoken with someone and they’ve indicated that they are in fact interested in what you’re selling.
3. An account would be finally that they’ve made the decision to buy from you and they’re now you’re customer.

Each of the forms in Simple Sales Tracking for these look very similar on purpose – to provide a smooth transition for that pipeline.

Filed under: How To's,

One Response

  1. […] your selling activities.  For a more detailed explanation of each of the stages, take a look at a post we wrote a while back where we explain how the 3 step pipeline fits into Simple Sales […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


Simple Sales Tracking is web-based sales CRM software for the tracking, analysis and forecasting of individual and team sales pipeline and contacts.

Built with simplicity at its core, focus is kept on key sales tasks, while eliminating unnecessary ones, helping to ensure buy-in of the entire sales team.
Go to


%d bloggers like this: