Simple Sales Tracking Blog

The Best Way to Increase Your Sales Using Twitter

twitter-chicken-eggUsing Twitter as a sales tool is nothing new.  (Neither is experiencing when this is done well or badly)

As in any sales activity, the best way to sell your product or service is to focus on the customer and what they’re searching for.  Usually you’d go through a process to determine this, but with Twitter we can skip straight to the solution!

There are a plethora of tweets being posted every minute. Many of them might be about what that person had for breakfast, but in amongst these sorts of posts are a gold mine of messages where people are reaching out looking for help.  They might be directly asking for ideas or suggestions or how to solve a problem – or they might just be complaining.

In those situations, that person is already primed for a solution to be presented to them.

When you reply to their request, you’re responding to a discussion they already started themselves.  This is an example of Twitter being used well as a sales tool.

The question is – how do you find the people that are looking for the products and services that you can offer them.

One option is to use the twitter search function. You can search, in real-time, about what people are tweeting about at that moment.  This will work – but it is time consuming and to do this repetitively would become onerous.

The best option is to use a tool that tracks any tweets that are posted that match a keyword from your industry. It could be your product or service name, company name, or even industry or competitor names.

Simple Sales Tracking comes standard with just such a capability. Not only that but in addition to catching desired conversations, you’ll also be able to:

  • Filter out repetitive or useless tweets or users
  • Convert Twitter users to Leads with a single click.

Although Twitter can be used to increase sales in other ways, using other methods as well – this is one of the best and easiest of them.

If you’re struggling to gain traction with Twitter or looking for a way to use Twitter for business – this is the low hanging fruit that anyone can grab.

To read more about the Twitter  – Social CRM integration in Simple Sales Tracking have a look at this blog post or at the website.

Filed under: How To's, Uncategorized, , , , ,

Real-Time Collaboration with News Feeds

Earlier, we sent you part one of the latest features added to Simple Sales Tracking. In part 2 of 2, we’ll highlight the new real-time collaboration capability called the “News Feed”.

If it looks familiar to you, it’s because it probably is. Each time you use Facebook or Twitter you find something similar. Facebook with its latest news feed and Twitter with it status lists. In the same way, you now have the ability to communicate and stay up-to-date privately and securely with others in your team.

2 Types of News

There are two types of news that make it to the news feed.

  • Status Updates – On the Start Page you’ll find a new text box near the top of the page which reads “What are you working on?”. Simply answer this question and keep in touch with others on your team throughout the day.
  • Auto Updates – Each time you, for example, create a new Lead or upgrade an Opportunity to an Account, the news feed will automatically announce the upgrade to others in your team.

News Feed on the Start Page

You’ll find that the Notice Box on the Start Page has been replaced with the “Latest News”. Whatever news item is most recent is now automatically displayed in the box.

To view a full list of recent news, click the blue “Show News Feed” button directly underneath the Latest News box. Click it again to switch back and forth between the news list and the chart and follow up information.

If, as a Full Account user, you’re operating in the “Closed” access model, you’ll find that auto-updates on anything marked as closed, will not be displayed in the News Feed.

Comments

Included with the new News Feed is the ability to comment on any piece of news. In that way, you can discuss an idea back and forth, get clarification or provide suggestions.

Smells like Chatter?

Not only is the news feed similar to both Facebook and Twitter, but it has also become a simpler (and more cost effective) alternative to Saleforce’s new Chatter platform, which they released earlier this year.

With each new piece of functionality added to Simple Sales Tracking, we aim to keep ease of use and simplicity at the forefront. Include the most important features and reduce hardly-used ‘extras’, which serve mostly to complicate.

In the same way, what’s included in the news feed is what we’ve uncovered as most important, without a lot of extra bell’s and whistles.

As for cost? The news feed is available at no extra cost to Everyone who uses Simple Sales Tracking. And for that, there is no alternative.

Filed under: New Features, , , , , , , , , , ,

Twitter CRM Integration!

Twitter has grown into a massive community of people talking about everything.

People are talking about your industry, your competitors and probably about you.

Within these conversations exist opportunities to connect, generate leads, support customers and discuss your industry.  Everything from “I wish I could find someone to help me with…” to “I’m unhappy with so & so #fail”.

If you’ve used Twitter, you’ll have noticed that most people don’t hold back.  If they’re unhappy with something or someone, they’ll usually let it be known.  Likewise, if they’re especially happy.  With or without you, those conversations are taking place.

Today we announce Simple Sales Tracking’s integration with Twitter, as the first of our new Social capabilities.  After login, you’ll find a new Social tab within Simple Sales Tracking. There’s nothing to enable or passwords to enter.  Everything’s already setup and ready to go.

Need some ideas?  Here’s what you can do:

  • Monitor & Respond to Tweets about your Company, Industry or Competitor.
  • Engage Twitter users for initial sales and follow-on customer support.
  • Automatically create new Leads based on a Tweet or Conversation.
  • Share Knowledge with others on Twitter.
  • We’re on Twitter! – Follow what we’re saying at @simplesales.

Next, watch a short walk through video where we’ll setup a new search term, and use some filtering.

Finally, some great news!  The Twitter integration is available for both Limited and Full Account holders.  With Limited, track a single search term at a time, and with Full up to 10.

Where’s what some others have to say about Twitter for business:

Filed under: How To's, Integrations, New Features, , , , , ,

Social CRM

Conversations are happening about you, your products and services and your industry all over the internet.

Chances are you’re already getting a glimpse of that via Google Alerts and Twitter.

These discussions are important and can not only give you a glimpse into popular opinion, but perhaps most importantly, can tie in well to the way you track and manage your customer relationships and sales pipeline.

We’re about to make that a lot easier with Simple Sales Tracking.  Whether you’re new or experienced with Twitter, our new Social CRM capabilities will help you leverage new ways of making connections with new and existing customers and discussions about your industry.

Here’s what we have in mind.

Twitter

  • Monitor & Respond to Tweets about your industry, company or competitor.
  • Engage Twitter users for initial sales and follow-on customer support.
  • Automatically create new Leads based on a Tweet or Conversation.
  • Share Knowledge with others on Twitter.

 

Web Alerts

Web Alerts are updates of the latest relevant search results(News, Blogs, Web, Videos, Groups), based on your choice of query or topic, captured and reported to you in real-time.

If you’ve used Google Alerts, the capability is similar, with the added benefits of filtering, blocking, and a much higher degree of refining results. Alerts are either emailed to you or provided via an RSS Feed.

Use Web Alerts to:

  • Monitor any mentions or discussion of your company or brand on the Internet.
  • Follow a developing news story.
  • Keep current on a competitor or industry.
  • Keep tabs on any keywords or phrases.

Filed under: Company News, Integrations, New Features, Uncategorized, , , , , ,

About

Simple Sales Tracking is web-based sales CRM software for the tracking, analysis and forecasting of individual and team sales pipeline and contacts.

Built with simplicity at its core, focus is kept on key sales tasks, while eliminating unnecessary ones, helping to ensure buy-in of the entire sales team.
Go to SimpleSalesTracking.com

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